Why Your Small Business Actually Needs a Website
The number of consumers who look up local business online has soared by nearly 100%. Before they can choose you, they need to find you first – through a website. You can be found in social media, but nothing proclaims professionalism like an effectively designed website.
If you’re not convinced you need a website for your small business, consider the following:
More than a fourth of consumers would rather only deal with businesses that have a website.
Remember, we live in the digital age, and Americans spend an average of 23.6 hours online weekly, and up to five hours daily on their mobile phones. Web presence is expected of every company these days, and those that don’t have a website are usually viewed as less professional.
People search for you online.
Among the benefits of having a small business website is being where consumers are. Companies that invest in an SEO-ready website also do so for many reasons. For starters, 97% of consumers check out local businesses on the web, and 93% of online experiences begin with search engine activity. Google runs 3.5 billion searches everyday, and right now, there’s likely someone in your area who’s searching online for your very products or services. Don’t lose their business to your competitor who has a website.
When looking for a business and engaging with them, majority of consumers rely on websites.
Besides about 63% of consumers using websites when searching for and engaging with businesses, 93% of them begin with a search engine as well. Here’s more: consumers usually take three sources before making a buying decision, and 30% of them instantly strike off a business for the sole reason that they don’t have a website.
Digital content has a way with commercial transactions.
Companies that don’t have a website usually say it’s because their industry isn’t online. However, 75% of B2B buyers say website digital content makes a huge impact on their purchasing decisions, and that they may or may not decide to purchase, depending on that content by itself.
About 75% of consumers admit to assessing a business’ credibility on account of its website design.
Believe it or not, a business with a website tends to be trusted more than one without. People will naturally want to learn more about a business before giving it business, and a website is the most convenient place to look. Then again, not all websites are created equal. A bad design won’t help you at all, so make sure you choose a good web development company.